The Midas
A membership experience that turns expert health and wellbeing content into a clear, usable programme.
Start with what needed to work better.
The Midas brings together nutrition, mobility and movement, exercise and mental wellbeing. The challenge is making a broad body of expert content feel approachable, then giving visitors a straightforward route into monthly, annual or business membership.
Turn a broad wellbeing offer into a clearer membership experience.
Four parts of the project that made the biggest difference.
Explain what members get and how the four areas of the programme work together.
Monthly, annual and business options give different audiences an understandable way to access the service.
Guidance, resources, workouts, meal planning and wellbeing content are organised so members can find something useful rather than face a content dump.
The experience supports repeat use across devices, which is essential for an ongoing lifestyle membership rather than a one off purchase.
A clearer path to membership
Visitors can understand the value of joining before being asked to choose a plan.
Room for recurring content
The structure can accommodate fresh guidance and resources without making the site harder to navigate.
A stronger business offer
The service can speak both to individuals and organisations looking for employee wellbeing access.
The relationship does not end at launch.
Membership sites need ongoing care as content, subscriptions and member expectations change. Support can cover content structure, account journeys, payments, performance and future member features.
Built for the job now.
Ready for what comes next.
We choose the technology around the workflow, the people using it and how the project will be maintained. The point is not to use the most fashionable stack. It is to leave the client with something dependable and understandable.
Yes. We can structure free and paid content, account access, payments and member journeys around the business model.
Sometimes. We will first check whether the current platform and data structure can support the access rules cleanly.
Support can cover member issues, payments, content changes, performance and new features as the offer evolves.
Let’s shape it around your business.
Your project will have its own priorities. Tell us what you want to improve and we will work out the right approach with you.