Repair when the foundations still make sense
If the CMS is supported, the theme or code is maintainable, performance can be improved and the information structure is sound, you may only need targeted work on conversion, content, speed or reliability.
Rebuild when every change creates a new problem
A site becomes expensive to keep when the codebase is fragile, updates are risky, important integrations are unsupported, the design cannot adapt to mobile needs or the admin experience blocks normal business tasks.
Look at business fit, not just age
An older website can still be a good website. The bigger question is whether it supports how the business now sells, communicates and operates.
Migration risk matters
SEO history, customer accounts, orders, memberships and content all have value. A rebuild needs a migration plan, not just a new design.
Get a second opinion before committing
A focused website review or Website Rescue investigation can often establish whether the right answer is repair, staged improvement or a full rebuild.
We can look at the real website with you.
If the issue is already affecting your business, send us the URL and what is happening. We will help you work out the most sensible next step.